AMP is an open-source publishing technology initiative. It is explicitly designed to improve the loading speed of your web content, increasing the performance levels of the site. It was introduced by Google due to the rising number of smartphone users. They are the most popular devices being used to access the internet and require some modifications to the site. In order to make the site load better on the Mobile screen and to increase loading speeds, and to improve the display of the site, we use AMP.
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Major Benefits Of Accelerated Mobile Pages
It speeds up the time it takes to load your website. This is very important when it comes to the review and usage of the site. Most readers do not favor slow loading sites and will to switch to any other available webpage. In order to prevent this, it is important that your page loads quickly and attracts more visitors. Slow pages will only benefit rival pages and will make all your effort on the website go to waste.
It helps in increasing the mobile ranking of the site. Since it is a Google initiative, sites that use AMP will rank higher on the google search. This is a very important factor when it comes to ranking. However, it is not a ranking factor itself but has a positive influence on the visibility of the site. More visibility means more visitors; more visitors means more popularity of the page and the owner of the page.
It is user-friendly. Not only because it loads faster, but because it only displays the essential content on the page. That helps save time and effort of the reader. Convenience and accessibility are two of the significant things that the site needs to be well received by the public. The mobile-friendly layout will attract the user, and the neat web design will create a positive impact on them.
It leads to lower bounce rates more time spent on site. Just attracting visitors is not enough. You need to make sure that they stay on the site and explore the content. Faster loading content will help that. If they stay and look at your site in detail, it will make all your efforts spent on developing it, worth it.
It conserves server resources by making sure that you are not overloading your site or server with unnecessary data. It helps support heavy site traffic and preventing crashes.